From August 1 to 16, 2026, Wanpy joined Istanbul Festival, meeting pet lovers across 16 days of product discovery, interactive activities and shared moments between pets and the people who care for them.

At the Wanpy booth, visitors could discover products for cats and dogs, take part in interactive challenges, meet Wanpo and share their own stories as pet parents.

Together, these experiences brought “Wanpy Love” to life and gave local pet lovers a closer look at the Wanpy brand.

Connecting with Pet Lovers in Istanbul

For Wanpy, Istanbul Festival was an opportunity to move beyond traditional product displays and create a more direct experience with pets and their owners.

Throughout the festival, visitors stopped by the booth to explore Wanpy products, join the “10 Seconds Challenge” and spend time with their pets.

Some came to discover new products. Others stopped for a photo or joined an activity. For existing Wanpy users, the booth also offered another way to connect with a brand they already knew.

Across the 16-day event, these interactions turned the Wanpy booth into a space for discovery, play and shared experiences.

Meet Wanpo

One of the most recognizable parts of the Wanpy experience was Wanpo, the brand character created to give “Wanpy Love” a friendly and approachable face.

The life-size Wanpo welcomed visitors for photos and appeared throughout the booth experience, including the “10 Seconds Challenge.”

Smaller Wanpo keychains were also shared with existing Wanpy users, with many visitors clipping them to their bags as soon as they received them.

Even curious cats and dogs joined the fun, turning Wanpo into an unexpected playmate.

From a character visitors could meet at the booth to a small companion they could take home, Wanpo gave people another way to remember their time with Wanpy.

Discovering Wanpy Products

Product tasting and discovery were another important part of the festival experience.

Cat owners could explore trial-size dry food, lickable creams and functional creamy treats, while dog owners could discover dry food, jerky samples and Freeze-Dried Chicken & Fruits.

The selection introduced visitors to Wanpy’s variety of flavours, functions and formats across both everyday feeding and treat occasions.

Selected products featured grain-free recipes and high animal protein content, while the wider portfolio offered options for pets with different ages, needs and preferences.

More importantly, the festival allowed pet parents to experience Wanpy together with their pets — turning product discovery into a shared moment rather than simply seeing a product on the shelf.

Stories from Istanbul’s Pet Parents

The experience was also shaped by the people who joined it.

During the festival, pet parents stepped in front of the camera to talk about their pets, their experiences with Wanpy and the moments they shared at the booth.

These stories brought a more personal side to the event and reflected what “Wanpy Love” means in everyday life: discovering something new, enjoying a moment together and celebrating the happiness pets bring.

Beyond Istanbul Festival

For 16 days, Wanpy brought pets, people and products together at Istanbul Festival.

Some visitors left with a new flavour to share with their pets. Others left with a little Wanpo clipped to their bags.

The festival may have ended, but the moments, discoveries and connections continued beyond the booth.

Healthy, Happy, Wanpy!