Which WANPY treat recently received an international award? When did the brand begin? And what sits behind the products pet families already recognize?

At PETZOO Eurasia 2026, the answers are unfolding in real time.

The exhibition is taking place from October 7 to 10 at the Istanbul Expo Center. At the WANPY stand, visitors are joining an interactive quiz where correct answers unlock product gifts—and knowing more can lead to an even bigger reward.

The questions begin with familiar products before moving into the history, standards and experience behind them. Together, they offer both long-time users and first-time visitors a different way to get to know WANPY.

Starting with Products Pet Families Know

One of the most timely questions asks which WANPY product was named the 2026 Pet Innovation Awards’ Jerky-Style Dog Treat of the Year.

The answer is WANPY Chicken Jerky. Behind the award is the WANPY 345 Formula: three golden ratios, four zero-added standards and five strict production standards. The system brings the product’s nutrition, formulation and craftsmanship into one idea that is easier to understand and remember.

Another question turns to a WANPY product familiar to cat families around the world: which treat reaches annual sales of three billion pieces?

The answer is WANPY Creamy Treat. What began as a recognizable treat format has developed into three distinct ranges—Classic for everyday enjoyment, Functional for more targeted needs and Superfoods for recipes featuring selected ingredient combinations.

WANPY’s Grain-free Food for Dogs and Cats also enters the challenge. When visitors are asked what contributes to its palatability, the answer is a 100% enzymatically hydrolyzed real-meat coating rather than added sugar, artificial attractants or excess salt.

Each question begins with a product. The answer reveals the thinking behind it.

The Latest Award Has a Longer Backstory

The award is WANPY’s latest recognition. Other questions turn the clock back to show what came before it.

When did WANPY begin? The answer is 1998.

Since then, WANPY products have reached more than 70 countries and regions, with approvals or registrations for markets including the United States, the European Union, Japan, Canada and Australia. For pet families, these milestones offer something more meaningful than a growing map: they show a brand accustomed to meeting different standards in different parts of the world.

The choices have grown along the way. Today, WANPY’s research and development system covers 12 product categories and more than 1,000 products, supported by over 400 patents.

Behind those products is an accredited quality laboratory with 67 recognized testing methods. Checks begin with raw materials and continue through production to the finished product—long before a bag, pouch or treat reaches a pet’s bowl.

These may be harder answers to remember than the name of a favorite treat. But together, they explain why the WANPY pet families know today was not built overnight.

When Knowing More Brings People Closer

At the stand, every correct answer brings participants closer to a WANPY gift. The format creates an immediate sense of fun, but it also works on another level.

For people who already feed WANPY, familiar products gain a fuller story. For visitors meeting the brand for the first time, a few well-chosen questions provide a clear introduction without asking them to absorb a long presentation.

By the end of the challenge, Chicken Jerky is more than the name of an award winner, and Creamy Treat is more than a familiar format. The products become part of a wider story shaped by nearly three decades of development, international experience and quality control.

At PETZOO Eurasia 2026, those who know WANPY best may take home the biggest rewards—but everyone can leave knowing something more.