WANPY recently participated in Pet South America 2026 in São Paulo, Brazil, presenting a broader range of cat products while creating a more locally adapted experience for visitors. Compared with last year, this year’s participation placed greater emphasis on cat products, local market engagement and WANPY’s growing distribution network in Brazil.

A Broader Focus on Cat Products

Cat products took a more prominent position at this year’s booth, with WANPY’s cat lickable creamy treats and filets series among the key highlights. The booth also featured a selection of dog and cat treats, wet food and products in different formats, offering visitors a broader view of WANPY’s product portfolio.

The increased focus on cats also reflected the changing product landscape of the Brazilian pet market, where a wider range of cat wet food, treats and other specialized product formats are becoming increasingly visible.

A More Locally Adapted Brand Experience

WANPY maintained its established visual identity throughout the booth, with its signature red, brand logo and “Healthy, Happy, Wanpy!” remaining central to the design.

At the same time, this year’s booth featured a stronger local expression. Portuguese-language communication was used extensively, while poster-style graphics and social-media-inspired visual elements created a more contemporary exhibition environment suited to the local audience.

The booth was also organized around different functions, including product presentation, business discussions, professional audience research, market feedback and interactive content creation. Visitors could explore products, share their preferences and discuss local market needs with WANPY’s sales team. Veterinarians, local creators and pets also participated in photo and video activities during the exhibition.

Connecting a Global Brand with a Local Network

Another notable feature was a dedicated map presenting WANPY’s distribution network across Brazil, accompanied by the message “Uma marca global. Uma rede forte no Brasil.”

WANPY currently works with around 20 distribution partners across different regions of Brazil. By bringing this network into the exhibition space, WANPY highlighted not only its product offering, but also the local partners and sales resources supporting its development in the Brazilian market.

For WANPY, Pet South America 2026 provided an opportunity to present its products, engage with distributors and pet professionals, and gather further insights into local preferences for product categories, formats and flavors.

With a broader focus on cats, more localized communication and an established distribution network, WANPY continues to develop its presence in Brazil while staying connected to the evolving needs of local pets and their families.

Healthy, Happy, Wanpy!