At September 4th-6th, IIPE 2026, Wanpy introduced a new functional creamy treat range that brings together the enjoyment cats expect and the purposeful choices their owners value.

A familiar treat, with more to offer

Creamy treats have become a familiar part of life with cats. They can be served as a reward, added to a meal or used to create a moment of connection between cats and their families.

Taste remains essential, but it is no longer the only consideration. Cat parents are paying closer attention to ingredients, convenience and how a treat can fit into their cats’ everyday care.

At the Indonesia International Pet Expo (IIPE), held at ICE BSD City from September 4 to 6, 2026, Wanpy presented its new Functional Creamy Treats range. Combining a smooth, highly palatable texture with clearly defined nutritional purposes, the range offers a more considered approach to treat time.

One range, four purposeful recipes

Each recipe focuses on a different area of everyday support:

Skin & Coat – Tuna & Salmon contains fish oil to support healthy skin and a shiny coat.

Hairball Control – Codfish & Chicken contains cellulose to support everyday hairball management.

Urinary Care – Duck & Chicken is made with cranberry to support urinary health.

Digestive Health – Salmon & Chicken contains inactivated Lactobacillus acidophilus to support digestive health.

The four recipes share the same product foundation. Each grain-free formula is made with real meat, contains more than 82% meat content and comes in a moisture-rich format that can complement a cat’s daily water intake.

Easy to serve directly from the tube or add to a meal, the range gives cat parents two meaningful ways to choose: by the flavor their cats enjoy and by the type of everyday support they are looking for.

Bringing function into the treat conversation

The launch was accompanied by a main-stage session featuring Wanpy veterinarian Drh. Celiin. By placing functional nutrition at the center of the discussion, the session added professional context to the four recipes and the different purposes they serve.

More importantly, it introduced a broader way of thinking about treats. Functionality does not have to come at the expense of taste, and enjoyment does not have to be separated from thoughtful care. A treat can remain a moment cats look forward to while giving their owners a clearer reason for choosing one recipe over another.

That balance defines Wanpy Functional Creamy Treats. With four recipes created for four distinct purposes, the range brings taste, convenience and targeted support together—turning an everyday treat into a more thoughtful choice.