Wanpy continued to make its mark in Southeast Asia at the Indonesia International Pet Expo (IIPE) 2025, held at ICE BSD from October 31 to November 2. Known as Indonesia’s largest and most well-organized pet expo, IIPE once again 

demonstrated its leadership in the industry with this year’s theme, “Garden Party: Where Pets Bloom and Play!”. The event provided Wanpy with a prime opportunity to engage directly with Indonesian pet parents, showcase its popular product range, and demonstrate its commitment to keeping pets healthy and happy.

The Wanpy booth quickly became one of the busiest spots at the expo. Visitors, many drawn in by pre-event promotions, were eager to explore the brand’s offerings. Activities like the “Pool Party” and “Wanpy Quick Meet” added energy and excitement. Consumers appreciated the sampling rewards, noting how enjoyable and valuable it was to try new products firsthand. Participation from KOLs also boosted engagement, attracting their audiences to the booth and extending Wanpy’s presence online well beyond the event.

Among all products, Wanpy Stew Meat in Gravy and Wanpy Tasty Meat Paste stood out. Their soft textures, rich flavors, and convenience resonated with pet parents, reinforcing the importance of taste, safety, and value. On-site surveys reflected this sentiment: good taste and texture (57.7%), brand reliability (48.3%), and attractive packaging (40.6%) were the top reasons for choosing Wanpy.

Reflecting on the event, the Wanpy Indonesia team shared, “Meeting pet parents in person is always the most rewarding part of events like this. Seeing pets enjoy our products and hearing parents’ stories reminded us why we do what we do. The enthusiasm for Stew Meat in Gravy and Tasty Meat Paste showed us that safety, taste, and care matter to pet families. The strong demand for these two categories provides valuable insights for future stocking strategies, bundling opportunities, and promotional focus in upcoming events.”

Wanpy’s success at IIPE 2025 not only highlights its commitment with the Indonesian pet community but also reinforces its reputation as a trusted brand for pet parents worldwide.